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© 2014 - concept X

CAPTURE HEARTS AND MARKETS

concept X

brand workshops

Every idea that gets buried is wasted.  That’s why we develop integrated communication strategies for brands and products, and then implement them with creativity. The goal: no more buried ideas, just tangible results.

1

ANALYSE

HOW THINGS STAND

Win a number of new customers, boost your own brand position and really wipe out your competitors.

Whatever the challenges you face, everything begins with the systematic analysis of your status quo. For this, we have developed various modules and methods.

The five drivers of creative marketing

Following five central drivers, we use these modules to co-create answers to the relevant questions about the strategic positioning of your company or product.

The five drivers of creative marketing

  • BRAND

    the potential of the relevant brand itself

  • MARKETS

    the conditions of the considered market

  • PEOPLE

    the people to be reached

  • MEASURES

    the potential activities that could be used

  • POSSIBILITIES

    the opportunities lying ahead the organization to create value

We want to...

  • … win new customers.
  • … identify market niches and relevant trends.
  • … build a new brand.
  • … further develop our business model in a focused manner.
  • … open new markets and expand globally.
  • … improve the image of our brand.
  • …know how and where we can best reach our customers.
  • … be inspired and just talk.
  • … market a new product or service.
  • … develop new ideas for live communication measures.
  • … develop a new product or service.
  • … sharpen our brand profile.
  • … revise our brand architecture.
  • BRAND

    • MARKETS

      • PEOPLE

        • MEASURES

          • POSSIBILITIES

            2

            COLLABORATE

            HOW WE WORK

            To develop solutions that can later be implemented across departments and channels we include representatives from all relevant company departments in our work.

            The best possible results come from interdisciplinary teams of 5-12 people, but in the past we have also put on workshops for around 250 people.

            HOW THE STRATEGY EMERGES

            3

            FOCUS

            HOW THE STRATEGY EMERGES

            Everything generated in the analysis, as well as in the workshops with you, is filtered, consolidated and taken one step further by us.

            What comes out at the end is a concise, clearly formulated and reliable strategy to solve your individual problem. That isn’t the end, but just the beginning and a reliable basis for creation.

            HOW WE IMPLEMENT THE STRATEGY

            4

            STAGE

            HOW WE IMPLEMENT THE STRATEGY

            Every strategy is only as good as its implementation.

            That`s why we mutually develop concrete conceptual approaches in text, pictures and sound within a structured process! Ultimately, we integrate thinking and working in all channels.

            PROFIT

            WHO WE'VE ALREADY ACCOMPANIED

            In past years, we have been fortunate to accompany emerging mid-sized companies and public institutions, as well as established brands in strategic positioning and creative conception.

            Klick to see more.

            HOW WE GET GOING

            TRY

            HOW WE GET GOING

            Convince yourself of our inspirational power and do a workshop test-drive with our STARTER KIT. In a half-day intensive course we develop a first basis for your brand-positioning or focussing on one of your individual issues and challenges. 

            For you this is the ideal way to move your own ideas to the next level while collaborating with communications experts. And, at the same time, you also get to know if the chemistry is right…

            Ansprechpartner:

            Ulf Gassner

            Telefon:

            +49 221 168094-0

            Adresse:

            concept X Köln
            Hafenstraße 1
            51063 Köln

            Ansprechpartner:

            Yvonne Trüün

            Telefon:

            +49 5971 16 13 212

            Adresse:

            concept X Rheine
            Hörstkamp 7
            48431 Rheine